Elon Musk's online platform X has caused major backlash after users used its artificial intelligence assistant Grok to change pictures of females by stripping their attire.
Numerous examples have surfaced where the system has been used to virtually strip women to show them in bikinis without permission, as well as to place them in sexually explicit scenarios.
XAI, the company that created Grok, remained silent to inquiries, other than an standard message stating "legacy media lies".
A Home Office spokesperson stated that new laws is being brought forward to outlaw nudification tools. Under a new law, anyone who provided such tools would "face a prison sentence and significant penalties".
"The platform is capable of halting these forms of abuse if they wanted to," said a law professor, adding they "appear to enjoy a lack of consequences."
The communications watchdog Ofcom said tech firms must "evaluate the danger" of people seeing illegal content on their networks, but did not specify whether it was presently investigating X or Grok in regarding AI-generated images.
Grok is a no-cost AI assistant—with some premium functions—which reacts to X users' queries when they reference it in a tweet.
It is frequently used to provide reactions or additional context to other users' comments, but people on X are also able to alter an uploaded picture through its artificial intelligence picture modification feature.
The tool has been condemned for allowing users to create pictures and clips with explicit content and sexually suggestive material, and it was previously accused of generating graphic material of public figures.
"The platform has been enabling the creation and sharing of these images for months without taking any steps and we have not seen any challenge by oversight bodies," the expert added.
XAI's own terms of service prohibits "showing images of persons in a pornographic manner".
In a statement, Ofcom said it was illegal to "make or circulate deepfakes or child sexual abuse material" and clarified this included explicit AI images created with AI.
It said networks such as X were obligated to take "necessary actions" to "reduce the risk" of users coming across illegal material on their platforms and to take down it promptly when they become aware of it.
Maya Chen is a tech journalist and gaming expert with over a decade of experience covering digital trends and innovations.